GOOGLE ADS MANAGEMENT
GROWING YOUR BUSINESS ONLINE WITH THE RIGHT MARKETING STRATEGIES
WORK INSIGHTS
Platforms Used
Google Search, Google Display Network (GDN), Performance Max (PMax)
Campaign Goal
High-Intent Lead Generation, Lowering CPA & Maximizing ROAS
Description
Executed a full-funnel Google Ads strategy starting with a comprehensive account build, advanced keyword research, and precise conversion tracking integration. By deploying a combination of highly targeted Search campaigns and AI-driven Performance Max (PMax) campaigns, we successfully captured bottom-of-funnel traffic. Ongoing management included negative keyword filtering, A/B testing ad copy, and aggressive bid optimization, resulting in a dramatic drop in acquisition costs and a scalable influx of high-quality leads.
