FACEBOOK & META ADS
GROWING YOUR BUSINESS ONLINE WITH THE RIGHT MARKETING STRATEGIES
WORK INSIGHTS
Platforms Used
Facebook Ads Manager, Instagram Ads, Meta Business Suite
Campaign Goal
E-commerce Sales, Traffic, and Lead Generation & Retargeting
Description
Engineered and executed end-to-end Meta ad campaigns targeting high-intent audiences across the US, UK, and Canada. The strategy involved structured A/B testing for ad creatives and copy, followed by aggressive budget scaling on winning ad sets. By utilizing advanced Lookalike audiences, building multi-step retargeting funnels, and ensuring accurate server-side conversion tracking (CAPI), we consistently delivered highly profitable customer acquisitions and measurable revenue growth
