PIXEL SETUP & TRACKING
GROWING YOUR BUSINESS ONLINE WITH THE RIGHT MARKETING STRATEGIES
WORK INSIGHTS
Platforms Used
Google Tag Manager (GTM), Meta Conversions API (CAPI), Google Analytics 4 (GA4), Stape / Google Cloud
Campaign Goal
Flawless Data Accuracy, Bypassing iOS 14+ Restrictions & Full-Funnel Attribution
Description
Engineered a bulletproof tracking infrastructure by implementing both standard browser-side pixels and Meta Conversions API (CAPI) via Google Tag Manager. By routing tracking data through a secure server container, we effectively bypassed iOS 14+ restrictions and modern ad blockers. This precise technical setup resolved event deduplication errors, ensured a near-perfect Event Match Quality score, and provided the Meta and Google ad algorithms with the highly accurate conversion data needed to scale ad budgets profitably.
